AI-moderated Interviews & When to Use Them
It’s happening! The skepticism around AI in market research is giving way to curiosity. Researchers are experimenting with AI tools and placing more trust in them. But when it comes to AI-moderated interviews, there’s still a big, confused pink elephant in the room: what are the specific use cases for this technology?
In this workshop, Tanya Berlina will guide you through the applications of automated in-depth interviews, making it easy to implement in your workflow.
You will learn:
Where AI interviews fit in and their most effective use cases.
How Reckitt and inDrive solved their global research challenges with AI interviews.
How you can apply AI interviews within your projects.
Tanya will help you understand how to take full advantage of this technology and answer your questions along the way. Don’t miss out!