Tejas Project E (Entrepreneurship) : How Startups Can Use Content to Earn Trust and Win Customers
Tejas Project E (Entrepreneurship) : How Startups Can Use Content to Earn Trust and Win Customers
Trust and credibility are everything when you're selling cybersecurity solutions. Even with a technically superior or unique product, startups face an uphill battle in a crowded, risk-averse market. Buyers are cautious and skeptical — and your brand is still unknown.
In this session, cybersecurity founders will learn how to use content marketing to build brand awareness, establish trust, and support sales. We’ll cover why content marketing works, the common pitfalls to avoid, and how to get started without burning out your technical team.
Speaker Bio: Rodika Tollefson is an award-winning writer, content strategist, and marketing consultant with more than 25 years of experience in content marketing, copywriting, and journalism. She’s passionate about helping technology and cybersecurity brands craft compelling narratives that create trust, educate buyers, and drive conversions.
Rodika works with global enterprises and fast-growing startups to plan and execute content across the marketing funnel, from thought leadership and brand awareness to sales enablement and product launches. Her work has supported brands such as Cisco, Dell Technologies, Proofpoint, Dashlane, and Okta.
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