GTM Workshop: Damian Szalewicz

​Workshop Description:

​This workshop is a practical guide to building a sales process in a startup, covering key stages from the initial idea validation (idea-market fit), through achieving product-market fit, to go-to-market and sales scaling. We’ll focus on real challenges faced by founders in the early stages of company development and proven methods to overcome them effectively.

​What will you learn?

• ​How to navigate the path from idea-market fit → product-market fit → go-to-market while avoiding common pitfalls and wasting resources.

• ​How to validate your idea and market needs before investing time and money into building a product.

• ​How to define and find your first customers, conduct sales conversations, and gather crucial feedback.

• ​How to iterate and pivot your product based on market signals until you feel a real "pull" from customers.

• ​How to build a repeatable, measurable, and scalable sales process—from first contact to closing the deal.

• ​How to choose the right strategy: inbound vs outbound, and how to match sales channels to your market segment.

• ​How to avoid the most common startup mistakes: building without validation, ignoring feedback, targeting too broad an audience, starting sales too late, or pricing incorrectly.

• ​How to use tools and frameworks (e.g., Lean Startup, Product-Market Fit Pyramid, BANT, BP/ICP, SPIN) to make better decisions and grow faster.

• ​How to measure the effectiveness of your sales efforts and learn from them for future success.

​This workshop is a practical capsule of knowledge and tools that will help you build an effective sales process from scratch, regardless of your industry or experience level. If you want to avoid common mistakes, reach product-market fit faster, and learn how to sell your product, this workshop is for you.

​About Me:

​The workshop will be led by a practitioner with over 25 years of experience in business development, sales, and marketing. As a former co-founder of an interactive agency, advertising agency, software house, and an enterprise SaaS startup, he has successfully supported founders and teams in building sales strategies, processes, and campaigns. He has advised clients at SellWise and mentored startups in programs like HugeThing and Youth Business Poland. In his workshops, he shares proven tools and hands-on knowledge to help startups acquire customers and grow faster.