Branding Pays: How branding can transform your business and drive long-term success
Uncover the case behind the Return on Investment (ROI) from branding. Discover how strategic branding can transform your business and drive long-term success.
About the Event:
Why do strong brands outperform weak ones?
Why do I need to invest in my brand instead of short term marketing activity?
What’s the business case for brand building?
Our event, "Unleashing the Power of Branding: Understanding ROI," is designed to answer these questions and empower you with the knowledge and strategies to maximise the return on your brand investments.
Key Highlights:
Understand the business case for branding and its impact on the bottom line
Explore real-life case studies of companies that have achieved outsized ROI through effective brand work
Learn practical methodologies and metrics to measure the ROI of your branding initiatives
Equip attendees with the metrics and measurements to build a business case for brand building investment
Uncover the intangible benefits of branding, such as customer loyalty, brand equity, and emotional connections.
Who Should Attend?
Business owners and entrepreneurs seeking to enhance their brand's impact.
Marketing professionals looking to strengthen their branding strategies.
Startups and small businesses aiming to establish a solid brand foundation.
Professionals interested in understanding the financial implications of branding.
Anyone passionate about unlocking the potential of branding in today's competitive landscape.
Attendees will receive a free copy of the Branding ROI White Paper as well as the offer of a reduced price diagnostic clinic to identify brand building opportunities.
SPEAKERS:
Kelly Mackenzie - Creative Director and Founder White Bear
Kelly Mackenzie is the founder and creative director of the multi-award-winning agency, White Bear. She has worked with food and drink brands from start-ups to global mega-brands, and is passionate about challenger thinking, brand building, food packaging, and the transformative impact brand can have on business growth.
She is a multi-award-winning creative director, having just this year won a Pentaward, 3x Transform Awards, Creative Pool awards, and led White Bear to the Small Agency of the Year 2022.
She is a judge on the Brand Impact Awards and lectures and speaks about brand building at universities, venture accelerators, and mentorship programmes.
David Endersen - Managing Director White Bear
David is MD of White Bear and has worked with brands ranging from start ups to global brands. A qualified accountant, his passion lies in the financial transformation of brand building and the wider impact strong brands can have on businesses.