Masterclass Beyond the Bias: Data-Driven Strategies to Raise Smarter with Emma Rees I Online
We're excited to invite you to another masterclass in our event series: Amela’s Masterclass 👩🏻💻! This series brings together highly accomplished individuals to share their knowledge and provide actionable advice to empower entrepreneurs.
This workshop will equip you with strategies to navigate and counter unconscious bias in investment pitches. Developed in collaboration with Professor Liz Stokoe (conversation science) and Professor Dana Kanze (promotion vs. prevention bias), the workshop provides actionable insights to reframe investor interactions, master responses, and optimise fundraising outcomes.
Meet Our Speaker:
Emma Rees is a 4x founder with experience across B2C, B2B, and Enterprise SaaS. She’s scaled startups from bootstrapped beginnings to VC-backed growth, with funding from Microsoft Ventures, Mayfield Fund, and others. Now an Executive Chair and fundraising coach, she helps founders build smarter investor relationships and scale with intention.
What you can expect to gain:
Identify Bias in Investor Meetings – Learn how unconscious bias shapes investor questions and decisions, with insights from cutting-edge research on promotion vs. prevention bias (Professor Dana Kanze) and conversation science (Professor Liz Stokoe).
Reframe & Redirect Investor Conversations – Gain practical techniques to shift the narrative in investor meetings, turning risk-focused questions into opportunity-driven discussions.
Master Effective Responses – Develop strategies to address investor concerns and position your startup for success confidently.
Real-World Application – Walk away with actionable frameworks and tailored feedback to immediately apply to your fundraising journey.
This interactive session blends research, real-world examples, and hands-on exercises to help you take control of your fundraising process.
Don’t miss this opportunity, see you soon! 🤗