Untouched Leads That You Won't Find In Apollo

​Everyone relies on the same data providers such as Apollo, the same email finders etc.

By focusing on those leads where these providers can't find an email, you can bassically reach out to leads no one else can, so these leads are less spammed, less solution aware, and often easier to close.

We'll chat about TAM dilution and more due to the lack of good data, and folks therefore widening ICP definitions.

We'll also chat about the 'hidden' cost of invalid data in contact data enrichment.