


Mastering Product-Led Growth: A Conversation with Adam Gross, former CEO at Vimeo and Heroku
Join us for a candid conversation with Adam Gross, the former CEO of Vimeo and Heroku. We'll discuss his point of view on GTM and specifically how to deploy PLG.
This conversation will be moderated by James Cham, Partner at Bloomberg Beta with current investments including Weights and Biases, Lambda Labs, and Yurts AI. Named #3 on Business Insider’s 2024 Seed 100 list, James has also backed companies like Streamlit, LinkedIn, and Twilio and previously worked at Bessemer, BCG, and as a software developer.
We'll cover:
Becoming CEO of Heroku and Vimeo; how Adam got there
When and how to apply PLG to your business
Common misconceptions around PLG
Making the transition from serving individuals users to PLG
How does AI impact PLG growth strategies; and in user-driven Saas Adoption?
Whether you’re a startup operator, product manager, or curious builder, this is your chance to hear firsthand stories and insights from one of tech’s most thoughtful leaders.
RSVP now—spots are limited!
Enrich is a private network for ambitious, growth minded leaders who want to invest in themselves. Through structured workshops, facilitated discussions, and intimate dinners, we help people make better decisions, lead more effectively, and grow in their careers.
Learn more: https://joinenrich.com/
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