UGLY TALK: FROM $10K TO $100K/MONTH: HOW TO BUILD A SEVEN-FIGURE ECOMMERCE BRAND
Building a million‑dollar brand takes more than a viral product or clever ad. The leap from $10 K months to $100 K months demands ruthless focus, a resilient mindset, and the discipline to say no to anything that dilutes customer trust. Most founders plateau when they try to do everything themselves—this session exposes where good brands stall and how great ones push through.
🎯 Why You Should Attend
Hear unfiltered stories from founders who scaled past $1 M ARR without outside hype
Get a repeatable framework to prioritize, hire, and stay sane while revenue grows
Walk away with concrete hiring templates, mindset shifts, and tool stacks you can apply tomorrow
Enjoy curated networking, professional event photography, and a gift bag packed with partner perks
🙋 Who You'll Meet
Seasoned eCommerce founders aiming to break—or double—seven figures
Growth‑minded marketers, operators, and advisors who specialize in DTC scale
Investors and service partners looking to back or enable the next wave of breakout brands
🎤 Who’s on the Panel
Chaitenya Razdan - Founder & CEO of Care+Wear
Chaitenya Razdan is the Founder and CEO of Care+Wear, a leading provider of innovative healthwear focused on creating positive and effective healing experiences for people everywhere. Previously, Razdan was an investment banker at Goldman Sachs as well as a strategy consultant at A.T. Kearney. He was named one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs of 2015 and a 2018 Rising Star in Healthcare by Becker’s Healthcare Review. Razdan is a proud University of Virginia graduate with an MBA from the University of Chicago Booth School of Business. He is an active alumnus, serving on the reunion committees for both schools and on alumni boards for the University of Virginia.
Eva Goicochea - Founder & CEO of maude
Eva Goicochea is a former legislative aide turned startup operator, NYC-based Éva Goicochea is the founder / CEO of maude, a company redefining sexual wellness and the first brand in its category to launch at Sephora. One of only 10 Latinas to raise $10M+ ($13M) in venture, her work at maude has been featured in 2,500+ press pieces and exhibited at the Louvre. Éva has received numerous awards including Vogue Business 100 Innovators and Beauty Independent’s Entrepreneur of the Year. In her spare time, she runs Founders' Weekend, a platform for entrepreneurs, mentors, and is the Co-Host of the podcast, Can I Call You?
Melanie Masarin - Founder & CEO of Ghia
Melanie Masarin is the founder and CEO of Ghia, a non-alcoholic aperitif designed to change the way we think about drinking and socializing. Ghia was inspired by the summers enjoyed with her family in the South of France near the Mediterranean – moments spent entertaining friends, cooking together, and having conversations that lasted until dawn. Ghia is meant to create an aperitivo hour that, like those childhood memories, invites everyone to the table and transports you to a place of simple pleasures and connection without numbing the night. Melanie is the recipient of a Forbes 30 Under 30 award (2018;e-comm & retail) and Ghia was named one of Fast Company’s 2024 Brands that Matter and top 10 most innovative consumer goods companies of 2022, won Best New Product in the BevNET Best of 2022 Awards, is a Gold Medal Winner in the L.A. Spirits Awards Non-Alcoholic Category, and remains the first and only non-alcoholic brand in history to win Esquire’s “Drink of the Year” award.
Moderator:
Brandon Blum - Managing Partner at New Edition
Brandon is the Managing Partner of New Edition, a fractional Head of Content shop for eCommerce brands, thought-leaders and service providers looking to launch, maintain, grow and monetize their content marketing efforts.
Brandon has spent over a decade in Digital Marketing, working at companies such as Atlantic Media, Meredith Corporation and Axios before starting his own ventures.
Brandon possesses a blend of experiences spanning entrepreneurship, eCommerce, branding, digital marketing, digital media, content and storytelling.
Host:
Anson Wu - Chief Strategy Officer at Ugly Talk
💬 What We’ll Talk About
Mindset & Mental Framework
Realizing you’re onto something • Shedding limiting beliefs that cap growth
Focus & Prioritization
Becoming ruthlessly selective • Deciding what only you can do versus what to delegate
Hiring & Team Building
First critical hires and lessons learned • Tools and tips for sourcing top talent
Work‑Life Integration
Setting boundaries to avoid burnout • Preserving identity beyond “founder”
Resilience & Sustainability
Bouncing back from setbacks • Staying motivated in the messy middle
🤝 Partner Brands
Yotpo - The leading eCommerce marketing platform empowering over 25,000 brands to create exceptional customer experiences and drive sustainable growth. Through our unified suite of Reviews & UGC, Loyalty, SMS, and Email solutions, we help brands like Aviator Nation, Princess Polly, Rothy's, and Steve Madden build lasting customer relationships and maximize lifetime value.
doola - The Business-in-a-Box™ for e-commerce founders—helping you launch, manage, and grow a US business from anywhere.
Recharge - Smarter subscription experiences. Powering your growth and retention strategy.
Channelwill - Empowers Shopify brands—to convert better, retain longer, and grow smarter.
🤝 Co-Hosted By:
Shopify – Powering millions of sellers around the world
New Edition – Fractional Head of Content for eComm brands & thought-leaders
🤝 Supported By:
GREY Journal – Media partner spotlighting modern entrepreneurs (Apple News + Google News)
🤝 Venue Partner
Shopify – Powering millions of sellers around the world
⭐ About Ugly Talk:
Started in 2019, Ugly Talk has been transforming business setbacks into breakthrough “aha!” moments by hosting unfiltered, no-nonsense events where battle-tested entrepreneurs share their raw lessons and insights.
With a growing presence in cities like New York, Chicago, San Francisco, and Miami, we’ve built a vibrant community of thousands of founders and industry leaders making a profound impact on the entrepreneurial landscape.
Official Website: UglyTalk.com