Intent signals that give an unfair GTM advantage
Cold outbound is no longer enough.
The future of GTM is about tapping into intent signals—proprietary data and niche sources that show when prospects are already in motion, problem-aware, and ready to engage.
Join Michael Saruggia (GTM advisor) & Florin Tatulea (Head of Sales Dev @ Common Room) as they share real-world stories and use cases on how to leverage these signals to build smarter, more effective pipeline strategies.
You’ll walk away with practical insights to shift your GTM approach and gain a genuine competitive edge.
What you’ll learn:
How to move beyond cold outbound by leveraging inbound-led and news-driven intent signals
Real use cases that demonstrate the power of intent data in pipeline acceleration
Case studies illustrating how to harness intent signals to grow your GTM impact
If you’re a Sales, Marketing, or RevOps leader ready to capture real intent and drive better results, this session is for you!