Know your audience: Build influence from the inside out

​​ℹ️ About This Event

If you want to shift minds, you need to start by reading them.
You’ve got the data. The vision. The urgency.

​But somehow, your message still isn’t landing.

In a fast-changing landscape, it’s not enough to craft a strong case. You need to shape it for the people in the room. This 60-minute interactive session gives you a practical audience analysis tool to decode what different stakeholders care about, how they think, and how to translate sustainability into language they actually hear.

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It’s basic market research, applied inside your company.

​Does this sound like you?

• ​You’re frustrated by blank stares or polite nods. You know your work matters, but others just don’t seem to get it.

• ​You’re repeating the same message over and over. And still not getting the support you need.

• ​You’re flying blind. You sense there’s a better way to connect, but you’re not sure how to map your audience or shift your communication.

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Join us for a 60-minute interactive lunch workshop, where you will:

• ​Map your stakeholders’ mindsets
  Learn a simple, effective tool to understand how different audiences think and what drives their decisions.

• ​Tailor your message with precision
  Move from vague narratives to language that resonates, emotionally and strategically.

• ​Strengthen your influence from the inside out
  Adapt your communication style to build bridges, not just cases.

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You’ll walk away with:

• ​A clear audience analysis framework you can apply immediately

• ​Messaging tips to engage stakeholders across roles and mindsets

• ​New confidence in how to communicate sustainability with impact

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Change starts with understanding. Speak their language, and they’ll finally hear you.

​​Who Can Attend?

• ​Primarily for TSC members, but a limited number of spots are available for non-members who want to explore the format.

• ​​Open to sustainability leaders actively driving change within their organizations.

• ​​Please note: Eligibility is based on TSC’s membership criteria.
  

​Hosted by The Sustainability Circle (TSC):

​TSC is an invite-only community for sustainability leaders. Membership provides year-round support to help solve tough challenges, drive strategic business outcomes, and advance careers. Connect with senior leaders, access proven solutions, and benefit from tailored leadership coaching. Learn more and apply for membership today.