AFC Presents In Session with Prefactor: Building Traction Before Revenue

​🎓 Aussie Founders Club Campus: In Session with Prefactor

​Building Traction Before Revenue

​You don’t need revenue to prove demand - but you do need traction.

​In this session, Matt Doughty (Co-Founder & CEO of Prefactor) breaks down how early-stage founders can show real traction before landing their first paying customer.

​This is a tactical deep-dive into what actually moves the needle at pre-seed - from how to frame traction without revenue, to what metrics investors want to see, and how to build urgency, momentum, and credibility when your product is early, your team is small, and your budget is basically non-existent.

​Matt will walk through how Prefactor was built from scratch in just 7 weeks - with zero experience in dev tools - by talking to 100+ businesses, securing 11 LOIs, 3 design partners, and landing VC funding before launch.

​This session will cover:

• ​How to identify the right people to talk to — even in a new space

• ​Structuring your first “sales” conversations (before you have a product)

• ​How to turn conversations into signals that matter to investors

• ​Building traction stories that land in a pre-seed pitch

• ​Lessons from moving fast under pressure — with no network or background in the industry

​This is for founders at the very beginning - where showing demand matters more than showing revenue, and every conversation counts.

​Event Details
Friday 18 July
12:00 - 1:00 PM AEST
Online via Butter - designed for real engagement, not passive listening

​Before, During & After — We're Going Beyond the Webinar Room
RSVP and get access to AFC’s Slack channel:

• ​Connect with other early-stage founders

• ​Drop your questions for Matt ahead of the session

• ​Keep the conversation going with insights, takeaways and next steps

​→ Save your seat. Learn what real traction looks like before revenue.