Up Talk: Making Typhoo the Tony's of Tea
Thursday 6th Feb: 12pm-1pm
This session is for Up Club Members only! Sign up by the 24th Jan to get access to all our Q1 Talks.
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Doors will then close and not open until early Spring 🚪ABOUT THE EVENT
Ever wondered what it takes to transform a 120-year-old legacy brand into a purpose-driven powerhouse? We’ve got something exciting for you…
Holly Rix, Brand & Marketing Director at Typhoo Tea, is sitting down to share how she’s spearheading the brand’s bold mission to become the "Tony’s of Tea".
She joined Typhoo earlier this year with the mission to re-purposing Typhoo, the commoditised legacy brand of tea into a challenger brand on a mission to end violence against women on tea plantations.
They’re positioning themselves as a leader in purpose-driven branding.
Here’s a sneak peek at what she’ll be covering:
🫖 What it means to be the “Tony’s of Tea”: Building a purpose-driven brand that challenges industry norms.
🫖 Lessons from the transformation: Navigating the balance between heritage and innovation.
🫖 Actionable marketing insights: Engaging modern consumers with authenticity and impact.
🫖 Sustainability meets storytelling: Making bold, ethical commitments resonate in the marketplace.