​We are excited to host our bi-annual Design Community Event at the btrax office, focusing on a discussion of user-centered service design. This event is an opportunity for passionate designers and innovators to showcase their skills and share their ideas with a community that values creativity and user-focused solutions.

​Event Highlights:

​🔥 Fireside Chat with Sophie Vu (Dovetail), Led by Mana Hashimoto (btrax)
We’re excited to welcome Sophie Vu, a seasoned marketing and business leader with 20+ years of experience driving growth for tech companies. Currently the VP of Marketing at Dovetail and GTM Advisor at Inception Studio, Sophie has a proven track record of scaling brands, leading go-to-market strategies, and building high-performing teams. Previously, she served as CMO at Unbabel and Vibes, and held executive marketing roles at Sparkcentral and Kony. With deep expertise in enterprise and product-led growth, she specializes in positioning companies for success in competitive markets.

​The discussion will be moderated by Mana Hashimoto, Business Development Consultant at btrax, who brings deep expertise in design, branding, and market expansion across regions in Tokyo and San Francisco.

​🎤 Pitch Session
Two groups will take the stage to present their innovative service ideas—and we’re inviting you to share your thoughts, feedback, and fresh perspectives!

​🤝 Feedback & Networking
Engage with a vibrant community of designers, entrepreneurs, and industry professionals. Exchange ideas, gain valuable insights, and be part of meaningful conversations that could spark your next big idea! Food and drinks will be provided.

Who Should Attend

• ​UX Designers / User Researchers

• ​Entrepreneurs

• ​Innovators

• ​Anyone interested in service design and user-centered solutions

​​Our Speakers

​Sophie Vu is a seasoned marketing and business leader with a proven track record of scaling brands, leading go-to-market strategies, and building high-performing teams. She is currently the VP of Marketing at Dovetail and a GTM Advisor at Inception Studio. Previously, she served as CMO at Unbabel and Vibes and held executive marketing roles at Sparkcentral and Kony. With deep expertise in enterprise and product-led growth, Sophie specializes in positioning companies for success in competitive markets.

Connect with Sophie: https://www.linkedin.com/in/sophie-vu415/

​Mana Hashimoto is a Business Development Consultant at btrax, specializing in brand strategy, user-centered design, and market expansion. With experiences in both Tokyo and San Francisco, she has helped global companies bridge cultural and business gaps to create impactful, user-driven solutions.

Connect with Mana: https://www.linkedin.com/in/mana-hashimoto/

​Photos from past Events:

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​We look forward to seeing you there and exploring innovative solutions together!

​Timetable

• ​Doors Open: 4:45-5:00

• ​Pitches: 5:00-5:30

• ​Fireside Chat: 5:30-6:30

• ​Networking: 6:30-7:30

​Btrax is a design and marketing agency based in San Francisco and Tokyo. We bridge the gaps between Japan and San Francisco through our services in Market Research, Brand Localization, Growth Marketing, and Market Entry.