Softgoods and Sustainability: The Trials of Scaling Innovations to Market Presented by Brevay Cycling
General Description
Brevay Cycling and Catalysis are excited to invite you to a special PNW Climate Week speaker panel featuring leading experts in the softgoods category. This event will discuss the multifaceted journey that it takes to get innovations in this category to market that promise to shape the global landscape of apparel, fashion, and footwear. These sectors not only define our daily attire, but also represent a complex network of production, logistics, material innovation, marketing, and consumerism. Softgoods production of apparel 👕, fashion 👜🧥🧣, and footwear 👞 accounts for 8% of the world's global greenhouse gas emissions 🏭 and 7% of all waste in landfills.
Panelists include experts from Ravel, known for their cutting edge textile recycling technologies 🧶, Brooks Running, known for revolutionizing athletic footwear 👟, and Reforme U, innovators and educators in sustainable fashion and consumerism 🛍️. Throughout the discussions, we will dive into performance-driven design, changing fashion trends, and how these elements come together to meet the demands of today's consumers.
Panelists
Tripp Hurt (he/him) (co-moderator) Founder and Product Developer at Brevay Cycling
Morgan Schank (she/her) (co-moderator) Co-founder and Designer at Brevay Cycling
Kristen Albrecht (she/her) Chief Sustainability Officer and Director of Product and Operations at Ravel
Stefani Lovley (she/her) Senior Manager, Footwear Materials at Brooks Running
Timothy Parent (he/she/they) Founder and Sustainable Fashion Educator at Reforme U
Logistics
July 8th from 7 - 9:30pm. Networking from 7:00 - 7:30, speaker panel from 7:30 - 8:15, audience Q&A from 8:15 - 8:30, and 8:30 - 9:30 closing and networking. Light refreshments and snacks will be provided. Location is the headquarters of Catalysis Corporation at 1601 E John Street located in Capitol Hill, Seattle. Street parking in the neighborhood, bike parking across the street or inside the building, and only a short walk from the Capitol Hill light rail station. **Building is not ADA compliant, please reach out to the hosts for accommodations.**
About Brevay Cycling and Catalysis
Brevay Cycling (host) is designing the future of cycling for the everyday rider. We’re about better science and biomechanics, sustainable commitments to riders and the planet, and strong tight knit communities. Brevay is founded and headquartered in Seattle, WA and handcrafted in Montebelluna, Italy. Launching spring 2025.
Catalysis (co-host and venue) is a full-service marketing agency located in Capitol Hill. We were founded in 1992 and have worked with some of the most well-known Seattle-area companies over our 25+ years in business. We specialize in design, advertising and branding, web development, and data and analytics. We're also active members of our community and maintain several relationships with local non-profits.