

2025 Forecast: The Future of Paid Media
I’m Ari Murray, and thank you for reading this and for signing up (you’re going to sign up, AREN’T YOU???) I’ll be hosting a digital, virtual, and free fireside chat with my friend Mike True, CEO of Prescient AI.
We’re going to go deep into the future of paid media—what’s changing, what’s working, and how to make smarter, more confident decisions with your marketing budget so that you can look good and hit your numbers exactly.
I’d like you to be as accurate as we are.
If you’ve ever felt stuck trying to scale or wondered how to get better insights from your campaigns, this chat is for you.
What We’ll Cover:
Forecasting and modeling in 2025.
Strategies to scale budgets without hesitation.
What the #1 MMM (marketing mix modeling) tool does, exactly.
We’ll show you inside the tool that powers my growth team.
Growth marketers, this one’s for you. 🧙♀️
And a big THANK YOU to Prescient AI for making this event possible! Prescient AI revolutionizes business growth with cutting-edge predictive analytics, helping companies make smarter, data-driven decisions. Their innovative solutions empower teams to stay ahead in a competitive market. Discover how Prescient AI can elevate your strategy— Check them out today!
Ari Murray
Hi! I’m Ari Murray! You might already know me from Go-to-Millions, my newsletter teaching brands how to scale a brand to its highest potential through a modern, trustworthy playbook.
I'm also currently Chief Growth Officer at Sharma Brands, a DTC consultancy that launches the biggest brands in the world, AND the proud wife of Daniel Murray, the founder of The Marketing Millennials.
Since my first and last semester of law school (1 semester was PLENTY), I’ve worked to launch, grow, or optimize: Feastables by MrBeast, Poosh by Kourtney Kardashian, about-face beauty by Halsey, and many more!
Mike True
Mike True is the co-founder and CEO of Prescient. Prior to starting the company in 2019, Mike was responsible for helping clients of App Annie, IBM, and Oracle generate millions of dollars in revenue through the implementation of various artificial intelligence and analytics solutions. Mike holds a B.S. in Marketing from Salve Regina University.
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