Making the Case for Behavioral Science

​Eager to apply behavioral science principles in your organization and your work? Wondering how to go about making the case for behavioral science, upskilling stakeholders, and evangelizing potential clients?

​Join Irrational Labs' Behavioral Science Fellow Bashair Al Hinai as she shares her experiences with educating organizations about the value of leveraging behavioral science thinking, infusing behavioral science principles and approaches into existing systems, and establishing the necessary operational processes. 

​🗓️ Date: Friday, January 26

​🕒 Time: 9am PT

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In this session, you’ll learn the ins and outs of how to gain momentum in your organizations as Behavioral Science practitioners, including:

​🚀 Assessing internal product-market fit

​🚀 Getting internal stakeholder buy-in

​🚀 Selling Behavioral Science to uninitiated potential clients

​🚀 Growing your impact as a “behavioral science champion” within your organization

​… And more!

​In her previous role with Real Chemistry, Bashair successfully productized a behavioral science informed research methodology and established a Center of Excellence to support the practice. As an independent consultant, she continues to make the case for behavioral science and to demonstrate its impact in solving business and human challenges as a team of one.

​This session is an opportunity to explore how to expand the footprint of Behavioral Science within your organization; giving fresh perspectives to those already in the field and offering actionable learnings for those who are beginning their journey. Don’t miss out!