DevTech Marketing Pros Spring Meetup: Unlocking Developer Growth 🌿
📣 Developer Marketing Meetup Agenda
☕ Networking & Refreshments (30 mins)
Enjoy snacks and beverages.
🔹 Welcome Remarks (15 mins)
🎤 Talk 1: "Developer Experience in the Age of AI: From Code to Context" - Liaz Kamper, Developer Experience Lead, Appsflyer
Developer Experience (DX) is no longer just about clean APIs and quickstart guides—it’s becoming a critical driver of both product excellence and business growth. This session unpacks how DX focuses on the implementer developers—the ones who build with your product, even if they didn’t choose it. We’ll explore how a frictionless DX improves adoption, drives upsells, and builds advocacy from the ground up. Looking forward, we’ll dive into how AI, and specifically the emergence of the Model Context Protocol (MCP), is ushering in a new paradigm - out with dev docs - in with " tell me your idea docs"
🎤 Talk 2: "The Dev Marketing Stack" - Shai Alani, VP of Marketing, Aporia (acquired by Coralogix)
Marketing to developers comes with its own set of rules—and tools. This talk breaks down the modern dev marketing stack: what to use, why it matters, and how to bring it all together. From content workflows to performance tracking, learn how to streamline your operations and better connect with technical audiences at scale.
🎤 Talk 3: "AI in Action" - Eran Tal, Customer Engineer, Google
Learn how AI can transform your devtech marketing content production, enabling you to create engaging, ROI-driven content with a single click and get ahead of the curve.
🔚 Closing Remarks (5 min)
Recap of meetup highlights.
ℹ️ Additional Info
The sessions will be held in Hebrew
Parking is available on the street as well as in the Electra - building.
The train arrives at Hashalom station and from there it is a five minutes walk, or you can take the bus to Yigal Alon/Assuta stop.
For safety reasons, bicycles and scooters are not allowed on campus or in the halls of the building.
For your convenience, bike parking is available outside, in front of the building.Personal weapons are prohibited within the office premises.