Carolyn Mair: Why does the fashion industry needs psychology now more than ever?

​Dr Carolyn Mair is a Cognitive Psychologist, Chartered Fellow of the British Psychological Society (BPS) and recipient of their Distinguished Contributions to Psychology Education Award. Prior to establishing her Fashion Business Consultancy in 2017, she was full Professor of Psychology for Fashion at London College of Fashion, University of the Arts London, where she established the University’s Psychology Department and created the world’s first MSc and BSc programmes to apply Psychology specifically in the context of fashion. She has published broadly in academic and business journals and is frequently cited in press and media. Her book, The Psychology of Fashion, is available in six languages and has sold almost 10,000 copies internationally. Carolyn holds a PhD in Cognitive Neuroscience, MSc Research Methods, and BSc Applied Psychology and Computing. In her early career, she worked as a visual merchandiser and graphic designer.