AI Skills for Marketing Course (Foundation)
This program equips marketers with essential AI skills to enhance campaign performance, personalise customer experiences, and optimise marketing strategies. Participants will learn to leverage AI for data analysis, content creation and automation, driving more effective and efficient marketing initiatives.
For: Marketing professionals, digital strategists, brand managers, and marketing executives seeking to integrate AI into their marketing workflows.
Module 1: Introduction to AI in Marketing
Definition of AI and its applications in marketing.
Benefits of AI in improving marketing strategies and customer engagement.
Overview of AI-powered tools and their impact on marketing efficiency.
Module 2: Core AI Concepts
Machine learning vs deep learning vs AI.
Algorithms and models used in AI applications.
Understanding data preprocessing and feature engineering in AI for marketing.
Module 3: AI Tools and Technologies
Overview of AI platforms and software used in marketing.
Hands-on exploration of AI-driven analytics tools.
Case studies highlighting successful AI implementations in marketing campaigns.
Module 4: Practical Campaign Build in One-Hour Challenge
Idea generation and campaign planning using AI insights.
Hands-on session using AI tools to execute and monitor a marketing campaign.
Evaluation and discussion on campaign performance metrics and optimisation.
Module 5: Ethical Considerations
Privacy concerns and data protection regulations.
Bias and fairness issues in AI algorithms.
Strategies for maintaining transparency and trust with consumers.
Accreditation: awarding body accreditation is in progress. All participants will receive accredited certification upon completion.
Testimonials ⭐️⭐️⭐️⭐️⭐️
The course was a great introduction to AI fro marketing. It showed the skills that can be adapted in marketing with AI and tools that are easy to get started in. Hands on activity helped the information stick!
Tarriq @ RockCorps
Interesting background on AI and informative on how this can be applied to marketing and how ethical considerations should be taken into consideration.
Freya @ NCFE
This course was very informative and a great introduction into the world of AI. I would recommend this to someone in a marketing role who wants to expand their knowledge of AI and use the tools available.
Charlotte @ PeoplePlus UK