Irrational Labs Event:💡 Psychology of Pricing: Actionable Insights from Behavioral Science

​Pricing is a huge growth lever for companies.  At this session for senior marketing and product leaders, we’ll unlock strategies from behavioral economics to help you nail your pricing strategy.

​Insights you’ll gain:

• ​The customer psychology behind pricing and value creation

• ​How to change your pricing page to increase conversion  

• ​Best-in-class research methods to find your customer’s Willingness to Pay 

• ​How to change pricing without your customers hating you 

​Who should attend?

​Are you a senior product leader looking to harness behavioral science principles to enhance your pricing strategy? This is for you. It’s ideal if you’re launching a new product or seeking to optimize the pricing of existing offerings. You’ll learn how to align your pricing with human psychology.

​Who is leading the session? 

​Kristen Berman is a prominent behavioral scientist and co-founder of Irrational Labs, a leading behavioral design firm in Silicon Valley. Irrational Labs partners with top companies such as Intuit, LinkedIn, Airbnb, Meta, and Microsoft to drive behavior change for the greater good. Kristen's expertise in behavioral economics began as a founding member of the behavioral economics group at Google, where she worked with over 25 teams to launch innovative interventions and as a co-founder of Duke University's financial decision-making lab, Common Cents. 

​She recently authored a popular piece for Lenny’s Newsletter, “The Ultimate Guide to Willingness To Pay”, which reviews top research methods.

​Irrational Labs has worked with: 

• ​Colgate on pricing for hygiene goods

• ​Southwest on bag/pricing policy

• ​Google with Willingness To Pay study for Self-Driving Cars

• ​Apple on the launch of Apple Pay Credit Card

​Why join us?

• ​Learn small ways to optimize your pricing strategy that can have a big impact, based on behavioral science principles.

• ​Gain insights from experts in behavioral economics tailored to the complexities senior leaders face.

• ​Engage with a network of peers and thought leaders in product strategy.

• ​Get actionable strategies you can apply immediately to make your pricing more effective.
  

​Questions? Let’s talk: brad@irrationallabs.com