✅ Q&A [FREE]: PR for Indie Authors: Crafting Your Publicity Plan with Sarah Gilbert of Lulu

​What is PR, and how can indie authors use it to promote their books effectively? 

​Sarah Gilbert is a PR expert at Lulu, the leading Print-On-Demand platform for indie authors. For the past few decades, she’s been helping authors develop impactful publicity strategies, connect with readers, and maximize the reach of their books. 

​Join us for a Q&A with Sarah as we explore the fundamentals of PR and how indie authors can develop a personalized publicity plan.

​We’ll discuss:

• ​What is PR? Understanding how it differs from paid ads and earned media—and why earned media is essential for book promotion

• ​How to build a PR strategy with your readers in mind, focusing on the emotions, outcomes, and value your book offers

• ​How to think like a publicist and craft a PR strategy that’s tailored to your book

• ​Practical steps for creating a press release and organizing your outreach efforts.

• ​Tips for identifying and approaching the right outlets for your book.

• ​What to expect when executing a PR campaign, from timelines to follow-ups.

​About Sarah Gilbert

​Sarah is the Public Relations Manager for Lulu.com, the publishing and print on demand company started in 2002 by Red Hat Founder Bob Young. 

​With over 16 years experience in the publishing industry, Sarah is passionate about helping authors and publishers find ways to connect with their audience. In previous roles, she led author public relations campaigns and coached many in preparation for their book launches. When not in the office, she’s trying to figure out her hobbies as an empty nester, gardening is in the lead.

​About Lulu 

​Publish, print, and sell your books internationally with our Print-On-Demand network while eliminating the risk and hassle of inventory and fulfillment with Lulu. 

​**Held immediately following our Writers’ Hour ET session, in the same room.** 

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