Stories that $ell: How to capture, share, and cash in on customer success stories

Aug 25 (Wed), 6:30 PM - 7:30 PM Coordinated Universal Time
·Zoom

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Nothing converts like a solid case study.

But getting client buy-in is hard. Capturing a great story is tricky. And once you’ve got ’em, how do you use ’em to drive leads and sales?

In this webinar, Joel Klettke, Founder of Case Study Buddy, reviews what the most successful companies do differently to capture, share, and cash in on their success stories, with practical, immediately actionable processes you can steal to go and do the same.

You’ll learn how to…

  1. Build a case study strategy (and yes, you need one!)

  2. Get client buy-in

  3. Tell more strategic and compelling stories

  4. Turn a single case study into multiple assets you can use to attract leads, nurture deals, and close sales.


Joel Klettke is a sought-after conversion copywriter and consultant for SaaS and B2B. He's helped companies like HubSpot, WP Engine, and Scott's Cheap Flights turn more visitors into customers.

He's also the Founder of Case Study Buddy, the only specialized team completely focused on helping B2B companies capture, share, and cash in on customer success stories.

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