Startup Series: Introduction to Podcast Advertising
Are you a startup or brand curious about entering the world of podcast advertising? If so, join us for our 10-part series where we'll demystify the journey and equip you with the knowledge and strategies to succeed in the podcast advertising landscape.
In this session, we'll explore:
The Origins of Podcast Advertising: Learn how podcast advertising came into existence and its evolution.
The Impact of Podcast Advertising: Discover why podcast advertising is a powerful medium for reaching your target audience.
Getting Started: Explore different avenues for getting started in podcast advertising, whether through networks, agencies, or direct partnerships with hosts. We'll discuss the pros and cons of each approach.
Taking the First Steps: Learn about the initial steps you can take to embark on your podcast advertising journey and identify key partners in the industry.
Our Expert Speakers Include:
Adam Gilbert, Advertising Sales @ Ossa: A veteran in the advertising industry, Adam has a wealth of experience. He launched one of the first-ever podcast ad campaigns in the industry over a decade ago with Stamps.com and has held sales leadership positions with industry giants like SXM, iHeart, and Westwood One. He has worked with major brands and growth marketers alike to generate successful results in this industry.
Bart Roselli, Senior Vice President of Growth @ Veritone One: Bart is a prominent audio advertising agency specializing in optimizing influencer and audio marketing strategies through performance-based metrics for brands. During the initial six years of his career, Roselli immersed himself in the world of traditional media, gaining invaluable experience in radio, TV, and print while working at a small marketing company in New Jersey. He later joined ROI Media, eventually becoming a part of Veritone One through its acquisition.
Bryan Barletta, Partner @ Sounds Profitable: Bryan Barletta is a seasoned professional with over 13 years of experience in the ad technology space, including positions at podcast companies Megaphone and Claritas. Bryan was a key member of the team responsible for pioneering the world's first shakeable ad in 2009. At Sounds Profitable Bryan and the Sounds Profitable team’s primary goal is to educate and empower the podcasting industry at all levels.
Throughout this series, you can expect to gain a comprehensive understanding of podcast advertising, including:
Assessing the benefits of podcast advertising and whether it's the right fit for you.
Identifying the right partners and strategies for purchasing podcast advertising.
Selecting the most suitable hosts and shows to collaborate with.
Exploring various podcast ad formats and how to effectively utilize them.
Measuring attribution and understanding the return on investment.
Creating media plans and strategies for short, mid, and long-term success.
Navigating the industry lingo and terms.
Integrating podcast advertising seamlessly into your overall marketing mix.
Addressing topics like brand safety, AI, creativity, and more.
Join this series to unlock your brand's potential in the dynamic world of podcast advertising. Whether you're a newcomer or seeking to enhance your strategy, our sessions are tailored to equip startups and brands with the knowledge and tools to thrive in this advertising landscape.
This series is hosted by Ossa and special guests. Ossa is a podcast advertising and creator management platform on a mission to bring podcast advertising to brands and podcast creators of all sizes.