Hunter Hub Skills Clinic #10: Branding for Early-Stage Startups

​Facilitator: Suzanne Braun (Principal, Managing Director, Relish Branding) 

​Agenda:

• ​Doors open at 12:30 pm (lunch will be provided) 

• ​Session starts at 1:00 pm 

• ​Q&A after the session 

​About This Skills Clinic: This clinic covers the importance of first impressions, continuity, and best practices for basic marketing collateral assets. Participants will learn minimum viable design hacks, tips, and tricks to elevate their collateral and assets, as well as how to evaluate and improve what they currently have. A well-designed website can help build trust and guide visitors to take action while teaching founders how to capture basic metrics. Creating a great user experience involves ensuring your website design is optimized for usability (form and aesthetics) and functionality, which is essential when eventually building the end product. This session will equip you with the skills to develop a cohesive and professional brand that attracts customers, investors, and talent, setting your startup apart from the competition. 

​Skills Clinic Objective: 

• ​Transition from academic research presentations to business presentation decks. 

• ​Understand the basics of creating effective landing pages and 1-pagers for first impressions. 

• ​Learn how to look professional on a budget using online resources and tools (e.g., Canva).