This is fine: how to build an antifragile marketing organization for B2B SaaS

Hosted by Marc Thomas & Dev Basu

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About Event

Putting out a small fire is easy. Putting out a big fire is harder.

But living in flames: well, that's what SaaS marketers are doing right now.

The economy is in the toilet and we're all wondering: how do we react?

It seems like everyone who sells to marketers has created a 'how should you respond' to a recession.

But here's the thing: it's one thing to know what to do right now, it's another thing to know how to build a marketing organization that thrives in disasters - no matter what they look like.

In this session with Powered by Search CEO Dev Basu and Head of Growth Marc Thomas, you'll learn:

The frameworks and models that help healthy organizations thrive in disaster
How to make better marketing investments both now and in future economic downturns
How to course correct when everything feels like it's going wrong

We didn't invent the fire. We just own the best heatproof suit.

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Dev Basu is an author, speaker, and founder who helps B2B SaaS and technology companies with their growth marketing strategy. He’s globally recognized as an expert in SaaS Demand Generation, SEO, and Paid Acquisition.

Since 2009, he’s led the growth of Powered by Search a B2B SaaS marketing agency that helps SaaS companies like Clickfunnels, Reltio, and HelpSystems scale demos and trials with some of the world’s most in-depth expertise in SaaS Paid Acquisition and SEO.

Dev has spoken at Google, Traffic & Conversion, SaaS North, Microsoft, SaaS Academy, Inboundcon, Search Engine Strategies, Search Marketing Expo, Interactive Advertising Bureau, MasterMindTalks, and The Globe & Mail.