Test & Validate 10x Faster than Lean Startup without Design/Dev
important
This is a highly active, hands-on 2-hr workshop! Please plan to join on time at start, from a computer, to participate.
about the workshop
Did you know that the first 70% of validation can be achieved without design or development? We all know we should be testing and pivoting, but what exactly does that look like for your own offering?
Prototype Thinking is your tactical, systematic process to test what matters most, try all ideas, map the solution space, and commit to the right solution with confidence.
Learn this simple alternate toolkit & workflow that typically saves founders 4-12 months of runway compared to Lean Startup. Yes, really.
workshop agenda
intro: how it works 101
test in hours, pivot in days
create a magic moment
cultivate user intimacy
hands-on workshop
build a 20-minute prototype of your real product
give & get feedback
next steps experiment plan with your users
this workshop will be useful if...
you are creating new a business or new offering
you are still seeking product market fit
you want to test more, but are not sure how
there are too many possible right answers
about PTL
Prototype Thinking Labs is an SF-based innovation firm that is passionate about making the product-market-fit journey easy and delightful for founders & product teams. We are experts in the specific, narrow phase of getting from the point of having an overall idea, to having a validated right-answer design. We've worked with hundreds of companies: startups and corporate, consumer and enterprise.
previous workshop participants have said...
Prototype Thinking is life changing. This was PHENOMENAL. I have been teaching entrepreneurship for decades and have never thought to do it like this.
~ Pam Induni, Program Director, UC Berkeley Sutardja Center for Entrepreneurship and Technology
This training blew my mind. Blew my mind. Everyone on my team needs to learn this.
~ Johnny Blackfield, Innovation Hub Manager, Deloitte
I always tell people that the single best piece of startup advice someone gave us was that you need to do Prototype Thinking before building anything. Now we’re seeing our competitors all building the wrong thing, but our product alone reflects the much deeper root of the problem.
~ Luiza Bet, CEO, Kuri Saude
This was a completely different, superior way to get to the right product for users – and much less expensive in the long run than iterating with real software. We have since structured our organization to do this for everything we build.
~ Greg Clary, CEO, Mi-Corp
I know so many founders who raised a million dollars and then went bankrupt, and they really, really should have taken this workshop.
~ Victoria Hu, CEO, Twine
this workshop is sponsored by startups.com
Startups.com is the world's largest startup platform. We help over one million startup companies find customers, funding, mentors, and world-class education. Our platform is a family of five products: Startups.com, Clarity, Fundable, Launchrock, and Zirtual.