[LA - FFCExpert] What VCs Really Want: Fundraising Secrets with Elaine Russell

​FREE FOR MEMBERS OF THE 10TH HOUSE - USE PROMO CODE AT CHECKOUT

​In today’s fundraising climate, knowledge is power—and the right guidance can make all the difference. Join us for an exclusive fireside chat with Elaine Russell, Operating Partner at Greycroft and Co-Lead of the Greycroft Albertsons Fund, as she shares her journey from founder to investor and the lessons she's learned investing in some of the most recognized names in consumer and tech.

​With over $3 billion under management and investments in category-defining companies like Venmo, The RealReal, and Thrive Market, Greycroft sits at the intersection of innovation and scale—and Elaine is one of its driving forces.

​What You’ll Learn:

​💸 Fundraising Fundamentals – What investors are really looking for at the early stage, and how to prepare your pitch, benchmarks, and story.
📈 Life After the Raise – How to maintain momentum and manage investor relationships post-funding.
🛍 Retail & Consumer Trends – Elaine’s take on what’s next for commerce, CPG, and emerging retail technologies.
🌟 Founder to Funder – How her experience as a founder shapes her approach as an investor—and why empathy matters in venture.

​Elaine brings both heart and rigor to investing, serving not just as a capital partner, but as a true operator and guide. Whether you’re actively raising or simply preparing for what’s next, this is a conversation you won’t want to miss.

​Following the session, enjoy curated refreshments and intentional networking with fellow high-growth founders and leaders in the LA.

​More about Elaine Russell
As an Operating Partner at Greycroft, a venture capital firm with $3BN assets under management, and Co-lead of the Albertsons Fund and former founder, Elaine Russell is no stranger to raising venture capital. Whether you're thinking of fundraising or currently fundraising, consider Elaine your North Star. From preparing for benchmarks, establishing investor relations, to pitching, and life-after-raising, she is here to guide the way. As an investor, Elaine focuses on early-stage companies in retail and commerce.

​​👉 Spots are limited—secure your seat now!

​​​FFCExpert EVENT ACCESS

​​As you may have heard by now, The 10th House is all about super-serving members, in the ways that we have seen are MOST effective for helping you build community and grow your businesses.

​​​There are a very limited number of seats available at each event. Members of The 10th House get FREE first access (use code a checkout). If space allows, we will open this event up to non-members for a fee. Additional space is not guaranteed.

​​​​As a member, you get first access to we are bringing in some of the most powerful female executives, exited founders, and funders we know to give you a front-row seat to their knowledge, with hopefully the opportunity for you to introduce and share about your business with them as well.