How to leverage your video testimonials

​Unlock the Power of Video Testimonials to Drive Engagement and Sales! In this session, attendees will discover how to capture and share video testimonials to maximize social proof and drive real sales. We’ll explore simple, effective ways to elevate your marketing strategy with video testimonials and provide actionable insights to leverage them for lasting impact.

​Key Takeaways:
⚫️ Engaging Ways to Capture Video Testimonials: Learn easy ways to capture your video testimonials.

​⚫️ Boost Sales with Strategic Sharing: Discover how to share testimonial videos that increase your social proof and most importantly your sales.

⚫️ Leverage Video Content Year-Round: Gain practical strategies for embedding video testimonials across your website, email marketing, and social media to engage audiences at every touchpoint.

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​Hosts:

Chynna Morgan: is a trailblazer in the marketing and music technology industry. A 2x Tech Founder, she has worked with several companies worldwide, helping them grow their brands using video content. She is on the cutting edge of adtech with her company Vidlo. Vidlo is the turnkey solution for launching user-generated video campaigns to help brands capture video testimonials and content from their customers. She is dedicated to sharing innovative ideas and perspectives on engaging with your audience while increasing your business.

Alex Mechlin: With over a decade of experience and more than 10,000 videos created across digital, social media, and streaming platforms, Alex is passionate about making video easy and effective. Video can be overwhelming—where do you start? What equipment is needed? Who should be on camera? Alex's goal is to make the process easy, efficient, and empowering.  Through a collaborative approach, Alex simplifies the often complex process of video production, helping brands like Nestle Purina, Marriott, eBay, Pampered Chef, and the American Bar Association connect with their audience. From social videos to brand stories to customer testimonials, Alex builds a strategy to communicate your message, evoke emotion, and tell stories that resonate.  By integrating video into your overall marketing efforts, Alex ensures your business isn't left behind in the rapidly evolving world of content marketing.

See you there 🎉