Creator Week - Hosted by Mario Joos

​Join Us for Creator Week - a week of free Zoom sessions led by Mario Joos & guests

Dive into the advanced strategies, thinking, and systems behind today’s most successful creators, taught by the minds who helped build them.

From high-level creative psychology to data-backed ideation and team-building at scale, these sessions are built for creators who want to level up fast. Led by Mario Joos, CEO of the Stokes Twins and advisor to creators like MrBeast, Brave Wilderness, and more.

​Session 1: How to Be a Million-View Creator
August 25th, 1 pm ET

​Kick off with the mindset, structure, and hiring philosophy behind consistent million-view content, straight from creators Mario has helped scale.

​Session 2: Ideation Strategies for Top Channels
August 26th, 1 pm ET

Mario and a special guest break down how to generate winning ideas using data, niche TAM analysis, and outlier theory - plus how to apply tools like Velio.

​Session 3: The Psychology of Retention
August 27th, 1 pm ET

​Explore the dopamine triggers, narrative tension, and gamification tactics that top creators use to keep viewers watching longer.

​Session 4: The importance of Storytelling
Featuring a Special guest
August 28th, 1 pm ET

​Learn how Storytelling impacts retention - diving into how to structure narratives, build tension, and have the storyline keep viewers engaged from start to finish.

​Session 5: Misconceptions & Analytics
August 29th, 1 pm ET

​Forget vanity metrics. Learn what actually moves the algorithm, how to test content, and why most creators misunderstand retention.