​Want to learn sumthing new?

​The Digest is our curated Lunch & Learn where a standout guest shares the story behind what they’re building. This isn’t just any lunch—it’s a chance to engage in insightful conversations with people doing remarkable work.

​​​​​For this edition, we’re joined by Kristina Melsova — a product leader turned founder who’s shaking up the creator economy, travel, and digital gifting space. You might recognise her as the voice behind the Startups & Oops of Dubai newsletter, where she shares real, practical lessons on bootstrapping and building profitable, lean businesses in the UAE.

​We’ll dive into her journey: from leading major tech projects to launching atlaseek (a B2B2C travel and creator economy platform) and qasima (a digital gift card solution for businesses). Expect actionable insights, honest stories about entrepreneurship (without the sugarcoating), and a fresh take on what it means to build digital businesses today.

​We're hosting it at Ernst Biergarten at our favourite hotel in Dubai, 25 Hours Hotel. Come for the conversation, stay for the vibe—and try sumthing new while you’re at it.

​​📅 Friday 30th May
⏰ 12PM - 1:30PM
📍 Ernst Biergarten (25 Hours Hotel)

​​Spots are limited, so please don’t miss out!

​Sumthing New is an entrepreneurial community that discovers the best experiences, together.

​​📲 Follow us on Instagram @trysumthingnew to stay updated with our latest experiences.
​✨ Ready to join? Apply for a free membership and be part of sumthing new!