💡Blueprint for Success: Creating Your Product Roadmap

​🚀 Set your product on the path to success with a well-crafted roadmap! This webinar will guide you through the process of creating a strategic product roadmap that aligns with your business goals.

​Join us to turn your product vision into a clear, actionable plan. ✨

​​👉 This session is part of a four week series on Product Mastery B2B Series: From Concept to Market. Register to join live or receive the recording.

​​🌟 Ira Asthana, Product & Startup Coach - https://www.linkedin.com/in/ira-asthana/

​​Ira is a hands-on Product leader having led cross-functional teams in development, scaling and management of customer-centric, commercially viable products, starting with Proof of concept and gradually scaling them based on customer/user feedback.

​Her experience has been marked by a keen focus on product vision, client value proposition, strategy, and a successful commercialisation (go-to-market, GTM) implementation. Moreover, her proficiency in applying the right pricing strategy has helped maintain margins and manage the cost of goods sold (COGS).

​These along with her working knowledge of Agile, Scrum (and waterfall) has helped her develop Product Development Framework and GTM framework which has helped guide Product teams to drive efficiency, collaboration, and rapid iteration in product development processes.

One of Ira's key strengths lies in leveraging design thinking principles to create user-centric products - whilst understanding the buying centre and addressing their problems during the process.