Navigating Online Hate & Abuse: A Guide for Arts Marketers
In today’s digital landscape, arts organisations and marketers use online platforms to amplify their work, connect with audiences, and drive engagement. However, these platforms also expose cultural institutions, artists, and marketing teams to online hate, abuse, and harassment. This 45-minute webinar provides practical strategies to anticipate, mitigate, and respond to online abuse while fostering a positive and resilient digital presence for your organisation and Staff.
Participants will gain insight into:
● The scope and impact of online abuse in the arts sector
● Preventative measures for managing digital risk
● Best practices for handling harassment and protecting staff
● How to balance free expression and community standards
● Crisis response strategies when abuse escalates
This session is ideal for arts marketers, social media managers, and cultural leaders seeking proactive solutions to online harassment in the arts. The advice shouldn't be seen or interpreted as legal or psychological. All tactics are based on my experience within the sector.