What is the Jobs to be Done Framework?

​What is the Jobs to be Done framework? Can it truly shed light onto the true needs of our donors and other constituents?

​We're fortunate to have Ruth Hartt, Chief of Staff at the Clayton Christensen Institute and marketing consultant for the arts, explain this to us!

​The Jobs to be Done framework is a reliable method to innovate by serving our constituents and their needs. Here is more information: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done

​We'll have a brief conversation followed by Q&A.

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​About: #DPPOfficeHours is a program of the Donor Participation Project, a fundraiser community of 2,000+ who meet monthly to learn together how to grow donor participation in our nonprofits.