Webinar | Think Like a Marketer, Design Like a Learning Pro

​What if learning programs could captivate learners like a great marketing campaign? What secrets can learning designers steal from marketers?

​Find out in this webinar with Mike Taylor, learning design expert and co-author of Think Like a Marketer, Train Like an L&D Pro. With 20+ years of experience blending marketing strategies with learning design, Mike will share actionable insights to craft learner-focused programs that captivate, engage, and deliver results.

​Discover marketing-inspired techniques like learner personas, journey mapping, and storytelling to transform traditional training into dynamic learning experiences. Whether you're in education, L&D, or other contexts, this session is sure to make you rethink your approach to learning design.

​About the Speaker:

​Mike Taylor, a leading learning design expert, has spent over 20 years helping organizations craft smarter, more engaging experiences. As an ATD facilitator, Adjunct Instructor at Franklin University, and a sought-after speaker at global events, Mike is celebrated for his practical insights and innovative approach. He also curates the popular Friday Finds newsletter, writes blog posts on learning, design, and technology, and shares resources that inspire learning professionals worldwide. His upcoming book, Think Like a Marketer, Train Like an L&D Pro, delivers actionable, marketing-inspired strategies to drive learning results — offering a fresh perspective on how we design and deliver learning programs.