AI X Marketing | Doing more with less | Ft. Google
AI × Marketing in the AI Era: How Marketing Leaders Are Doing More With Less
Join us for an exclusive fireside chat with Laura Pearce, Head of Marketing at Google Canada to discuss how AI is transforming B2B marketing today and shaping strategies for tomorrow.
About Laura Pearce: Laura Pearce is Head of Marketing for Google Canada, where she oversees all marketing to Canadian consumers and customers across Google & YouTube products & services, including Google AI & Gemini.
Laura is a strategic and innovative marketer with over 20 years of experience in digital/social and multi-platform brand, product and performance marketing. She has led marketing in Canada for other large tech brands, including Twitter, AOL/Huffington Post, Blue Ant Media and more.
Laura is dedicated to the marketing industry, speaking often at industry events and conferences and serves on the Board of Directors of the Canadian Marketing Association.
When she’s not curled up with a good book, she loves to be outdoors enjoying her fav activities, including skiing, tennis, running and anything on the water. Laura lives in Toronto with her husband and 2 kids.The discussion will focus on actionable insights relevant to B2B tech companies, including:
5:00 PM - Doors Open
5:00 - 5:30 - Networking
5:30 - 6:15 - Fireside Chat: AI × Marketing in the AI Era
6:15 - 7 pm - Networking and Wrap Up
Important Notes:
Attendee Criteria: This event is exclusively for professionals who run marketing or sales at a B2B company
Timing: Please do not arrive late as we will adhere to strict schedules
Food & Beverage: Light snacks and drinks will be served
Join us to connect with fellow B2B marketing leaders and leave with practical strategies to leverage AI effectively in your organization.
About The Hosts
Eric is the founder of Virio, a startup that turns your social media in a B2B lead machine. They work with orgs like a16z, & Hubspot on their B2B content & lead gen strategy.
Email eric@virio.ai if you want a free LinkedIn coaching session ($1500 value)
Livia is the Founding Growth Lead at Tofu, an AI x Marketing platform that helps B2B Marketing teams do more with less. Tofu is backed by leading investors like SignalFire, Hubspot Ventures, and Index Ventures.
StackAdapt is the fastest-growing ad buying platform and the programmatic advertising partner of choice for advertisers and marketers. Our work in machine learning and data science sets us apart. It helps us understand the complexity of human behaviour, master the art of problem solving, and invent technology to revolutionize how brands reach consumers.
We are officially part of Toronto Tech Week 2025, a weeklong citywide collection of events to connect and celebrate the builders. June 23 → June 27, 2025 | torontotechweek.com.