AI Workshop for Content Creators (Summer ☀️): 7-Weeks, Tuesdays, 90-minutes, July 15 - August 26, 2025
🎥 Watch the intro video here: https://youtu.be/YELIH-_L3ds
** This is a 7-week course that runs on Tuesdays. **
July 16 - August 26 from 10 am PT to 11:30 am PT
See the full schedule at the end of this description
By using AI in my daily workflows, I am 10% more productive. Even better, I have reduced the time it takes to deliver strategically aligned and impactful content by 30%. I built this workshop for you, the technical communications and documentation specialists.
You already know the challenges of juggling brand guidelines, subject matter expertise, pressing deadlines, and the demands of managing structured and unstructured content.
You might spend hours translating complex technical details into everyday language, validating each fact, and ensuring nothing slips through the cracks. This course focuses on your specific needs by showing you how AI can streamline repetitive tasks and enhance the overall quality of your work.
Over seven weeks, you will participate in 90-minute sessions that blend hands-on practice with strategic discussions. Each lesson will show you how to leverage generative AI and adapt it to your established style guides and domain terminology.
You will learn to shape prompts that produce accurate drafts, incorporate brand voice, and identify missing documentation. With thoughtful and deliberate use of AI, you can devote more of your time to tasks that require your expertise, such as improving user journeys, driving engagement, and prioritizing customer content.
When you sign up for this AI Workshop for Content Creators, you choose to remove obstacles slowing down your process and learn valuable new skills.
SYLLABUS
Week 1: Adopting the AI Mindset
Goal: Boost your impact by freeing yourself from tedious tasks
Understand AI's potential for content creators
Understand how AI works
Understanding prompting basics
Spot quick wins for reducing repetitive work
Week 2: Mapping Your Audience Journey
Goal: Build valuable connections through persona-driven content
Create detailed personas and user journeys
Align content with each person's needs
Explore AI-driven tools to simulate your audience
Week 3: Personalization at Scale
Goal: Leverage AI to individualize content and reduce repetition
Deliver content tailored to different platforms/segments
Automate style, tone, and format adjustments
Strategies to cut down on repetitive writing by 10%
Create a Custom GPT to write like your brand
Learn custom AI instructions to improve content quality
Week 4: Accelerating Value Delivery
Goal: Increase your content ROI by 30% through more intelligent workflows
Streamline processes and reduce bottlenecks
Use AI for content audits and improvement suggestions
Identify high-impact areas to boost overall value
Using projects and tasks to increase your workflow
Week 5: Deep Content Insights
Goal: Identify missing content and harness AI for advanced research
Spot content gaps and new opportunities
Conduct deep topic research with AI-driven analysis
Develop outlines and drafts for untapped topics
Define a project you will use for Week 7
Week 6: Data-Driven Prioritization
Goal: Use customer insights to shape content that converts
Prioritize content topics based on audience pain points
Align with business goals and measure engagement
Use advanced prompting techniques to improve content clarity
Review your individual or team project
Week 7: Evolving with AI
Goal: Refine, launch, and future-proof your personalized content approach
Present final projects and get peer/mentor feedback
Establish a long-term plan to adapt to AI's evolution
Solidify your AI-driven content workflow
Finalize, present, and operationalize your team project
Receive your certificate of completion
Full Summer Schedule
All courses run on Tuesdays.
July 15, 22, 29
August 5, 12, 19, 26
Workshop times
10 am PT - 11:30 am PT
12 pm CT – 1:30 pm CT
1 pm ET – 2:30 pm ET
9 am AKT – 10:30 am AKT
8 am HT – 9:30 am HT
FREQUENTLY ASKED QUESTIONS
Will I receive a certificate of completion?
Yes. You will receive a digital certificate.
Will there be makeup dates?
There are no official makeup dates, but Bill will accept any reasonable requests due to significant scheduling challenges.
Do I need anything?
Bill will be using a ChatGPT Plus account and recommends you have access to a similar account. You should also have a paid account for a foundational LLM, such as ChatGPT, Claude, Gemini, or Microsoft's Copilot.
Are the meetings virtual or in-person?
All meetings are virtual via Zoom.
How can I ask questions about the course?
Locate and select the "Contact the Host" link on this event page. Feel free to ask any questions you like.
Will there be exercises and take-home work?
Bill encourages you to apply what you learned to your work immediately. He will recommend take-home exercises. Please use this course as a driving force to learn and strengthen your AI skills!
Are there scheduled meetings to collaborate on exercises after each course?
Not officially. However, Bill plans to set aside time each week. You will also have access to a discussion thread to share your work and ask questions.
I can't take this course. Are there others?
There may be! Follow Bill's training calendar on Lu.ma:
https://lu.ma/BillTalksAI
Also, subscribe to the Bill Talks AI newsletter to follow Bill's schedule and writing:
https://BillTalksAI.com
What are the benefits of this course?
You will learn how to use AI for your specific use cases and be part of a supportive community.
What makes Bill's training unique?
Today's AI news contains wild, overly exaggerated claims, aspirational goals, and jargon. Bill pushes all that to the side, focusing on the goals set by this training course, which is grounded in his personal use of these tools.
Bill delivers training with a lighthearted, fun, and professional approach to learning and embraces individuality. If these values match your own, you will feel welcome and be excited to learn each week!