The Anatomy of a Powerful Event
Programming with Purpose: Crafting Agendas That Flow, Convert & Inspire Change
Brought to you by The Xchange Agency
Special Highlight:
This powerful installment of The Founders' Sessions workshop series just got even more impactful.
Moderated by The Corporate Socialite, the lovely Lydia Pierre.
Hosted by Shirley Xavier, Speaker Agent & Stylist of The Xchange Agency
Join us for a dynamic, purpose-driven panel featuring:
James Shannon, Director of Membership at The Commerce Club ATL. James has mastered the art of event programming that drives connection and conversion turning networking into next-level results.
Bob Johnson, Founder of the Juneteenth Atlanta Parade & Music Festival. Bob brings decades of cultural leadership and grassroots organizing expertise. His signature event, Juneteenth Atlanta, draws tens of thousands annually and stands as a testament to how mission-aligned programming can mobilize communities, preserve culture, and create generational impact.
This exclusive online workshop is designed for event curators, community builders, and impact-driven brands who want to design experiences that are intentional, purposeful and drive real results beyond income.
What You’ll Gain:
✅ Strategies for structuring events that align with organizational goals and move people to act
✅ Methods for building engaged micro-communities within your audience
✅ Key metrics and tools to evaluate and elevate your event’s success
✅ Real insight into how elite clubs like The Commerce Club use programming to grow and retain members
✅ Real-world perspective on building large-scale, mission-driven events that mobilize communities and celebrate culture
VIP EXPERIENCE - Just $25 to Elevate Your Acess
Upgrade for additional perks:
🔥 Live Q&A access with James Shannon & Bob Johnson — prepare your real questions and get direct insight
🔥 Complimentary 1:1 Strategy Session (30–45 min) with James to refine your next event and explore the benefits of your Commerce Club membership
🔥 Exclusive VIP access to the Juneteenth Atlanta Parade & Music Festival—courtesy of Bob Johnson (first 5 only)
🔥 Lunch for Two at The Commerce Club (voucher valid through Nov. 30, 2025 – first 5 only)
🔥 Free Juneteenth ATL T-Shirt from Bob (first 5 only)
⚡ The first 5 VIPs to register receive the FULL VIP experience.
Become A Sponsor!
Want to amplify your brand’s reach?
Choose your level:
Advertising Sponsor – $75
Xchange Sponsor – $250
Title Sponsor – $500
Series Sponsor – $1875
Each tier includes curated visibility and engagement perks — from logo features and social media promotion to exclusive access and speaking opportunities. Limited slots available.