Cover Image for The Anatomy of a Powerful Event
Cover Image for The Anatomy of a Powerful Event
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The Anatomy of a Powerful Event

Hosted by The Xchange Agency, Shirley Xavier & Lydia Pierre, The Corporate Socialite
Zoom
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About Event

Programming with Purpose: Crafting Agendas That Flow, Convert & Inspire Change

Brought to you by The Xchange Agency

Special Highlight:

This powerful installment of The Founders' Sessions workshop series just got even more impactful.

Moderated by The Corporate Socialite, the lovely Lydia Pierre.

Hosted by Shirley Xavier, Speaker Agent & Stylist of The Xchange Agency

Join us for a dynamic, purpose-driven panel featuring:

  • James Shannon, Director of Membership at The Commerce Club ATL. James has mastered the art of event programming that drives connection and conversion turning networking into next-level results.

  • Bob Johnson, Founder of the Juneteenth Atlanta Parade & Music Festival. Bob brings decades of cultural leadership and grassroots organizing expertise. His signature event, Juneteenth Atlanta, draws tens of thousands annually and stands as a testament to how mission-aligned programming can mobilize communities, preserve culture, and create generational impact.

This exclusive online workshop is designed for event curators, community builders, and impact-driven brands who want to design experiences that are intentional, purposeful and drive real results beyond income.

What You’ll Gain:
✅ Strategies for structuring events that align with organizational goals and move people to act

✅ Methods for building engaged micro-communities within your audience

✅ Key metrics and tools to evaluate and elevate your event’s success

✅ Real insight into how elite clubs like The Commerce Club use programming to grow and retain members

✅ Real-world perspective on building large-scale, mission-driven events that mobilize communities and celebrate culture

VIP EXPERIENCE - Just $25 to Elevate Your Acess

Upgrade for additional perks:

  • 🔥 Live Q&A access with James Shannon & Bob Johnson — prepare your real questions and get direct insight

  • 🔥 Complimentary 1:1 Strategy Session (30–45 min) with James to refine your next event and explore the benefits of your Commerce Club membership

  • 🔥 Exclusive VIP access to the Juneteenth Atlanta Parade & Music Festival—courtesy of Bob Johnson (first 5 only)

  • 🔥 Lunch for Two at The Commerce Club (voucher valid through Nov. 30, 2025 – first 5 only)

  • 🔥 Free Juneteenth ATL T-Shirt from Bob (first 5 only)

The first 5 VIPs to register receive the FULL VIP experience.


Become A Sponsor!

Want to amplify your brand’s reach?

Choose your level:

  • Advertising Sponsor – $75

  • Xchange Sponsor – $250

  • Title Sponsor – $500

  • Series Sponsor – $1875

Each tier includes curated visibility and engagement perks — from logo features and social media promotion to exclusive access and speaking opportunities. Limited slots available.

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