💡 Product Circle ╠Chat - Commercialize: Turning Services Into Scalable Revenue with Eisha Tierney Armstrong
​Welcome to 💡 Product Circle ╠Chat on 🕕Thursday 5 June 2025 at 8.30am  (AEST)
​Topic: Commercialize – Turning Services Into Scalable Revenue
Are you stuck in the services trap and struggling to scale? Wondering how to turn your expertise into scalable, recurring revenue?
​Join us for an unmissable session with Eisha Tierney Armstrong, co-founder of Vecteris and author of Commercialize: How to Monetize, Sell, and Market Productized Offerings in B2B Professional Services.
​In this highly practical chat, Eisha will unpack:
✅ Why so many go-to-market strategies miss the mark
✅ How top firms are rethinking pricing, packaging, and sales enablement
✅ The critical moves to successfully monetize productized offerings
✅ Why speed to market matters more than ever—and how to align your team around strategies that actually work
​Whether you’re just starting your productization journey or ready to level up, this session is packed with real-world insights, data, and actionable frameworks to help you break free from the project-to-project grind and build scalable growth.
​🎙 Bring your coffee, bring your questions, and join the live discussion!
​Who is Eisha ?
​Eisha Tierney Armstrong is a leading voice on transforming professional services into scalable, profitable businesses. As the co-founder of Vecteris and author of the highly acclaimed book Commercialize: How to Monetize, Sell, and Market Productized Offerings in B2B Professional Services, she’s helped countless organisations escape the limitations of custom services and unlock new growth through productization.
​With a career spanning strategy consulting and hands-on leadership, Eisha knows exactly why so many firms struggle to scale—and more importantly, what to do about it. Her work blends data-driven insights with real-world experience, making her a trusted advisor to firms looking to rethink their business models, pricing strategies, and go-to-market approaches.
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Zoom Link: See invite
​✨Attend and WIN ✨
​You know we always have something special to giveaway at every chat. This one is no different!
Everyone who attends will receive a copy of Commercialize: How to Monetize, Sell, and Market Productized Offerings in B2B Professional Services
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✨Virtual Networking ✨
​The first hour of the Chat will be recorded. Afterward, stay on for live networking with product and tech peers from around the world—no recording, just meaningful connections.
Mark your calendar, bring your questions for Eisha!
✨Refer a Friend✨
​Think this is valuable, refer a friend via Luma and earn a discount code to be used at the next Chat. 10% OFF for every referral (got 10 friends? Get a free pass)
✨Huge Speakers Booked✨
​We have great global product speakers booked every second week in 2025!
​If you missed our past speakers, catch up on the recordings with Christian Idiodi, Rich Mironov, Jason Knight, April Dunford, Bob Moesta and many other Leaders!
​All Product Circle Chat recording will be posted at https://theproductvenn.substack.com/
​thanks,
​Irene
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Irene Liakos
​Product
irene@phronesisadvisory.com
Linkedin
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