Growth Marketing in Hardware @ Studio 45

​The Composer + The DJ: Fast Thinking for Strategic Creators

​It's clear that the world is moving fast, but it's also moving in surprising ways. Years-away tech is now mainstream and fretted-over scenarios are commonplace. Creators find themselves building in a world of change, and need a new level of nimbleness and a heightened ability to see new information, process it and make changes.

​This session provides a new way of thinking and building. It's actually over a century old, but it offers a freshness and freedom that allows creators to move away from building-and-revealing and toward creating moments-that-win. The Composer and The DJ is a framework for thinking fast and being fluid.

​Speakers:

• ​Gary Stein has worked in marketing and advertising for many years. His client list has spanned both hardware and software, startups and global brands. He is Principal at 61 Hawk, a marketing consultancy, specializing in Got-to-Market* Strategy.

  • ​(* not a typo. Got to Market strategy is like go-to-market strategy, but with a focus on speed and results)

• ​Nate is the founder of informal and will be sharing a case study from a client.

​About Studio 45

​​​Studio 45 is a coworking and event space for creative technologists located in Bernal Heights that provides the workspace, tools, resources, and community to build a business making physical products. Learn more about their new 2024 community membership here.

​About Company Partners

• ​​informal is a freelance collective for the most talented independent professionals in hardware. Whether you're looking for a single contractor, a full-time employee, or an entire team of professionals to work on everything from product development to go-to-market, the informal collective has the perfect collection of people for the job. Learn more.

• ​Virtuo is redesigning one of the most painful yet significant experiences in our lives today - the new home process. Our concierge platform connects and streamlines all the tasks and processes involved in purchase, finance, move, and settle-in across all the various industry segments, to make your new home the most enjoyable and stress-free experience that it deserves to be.