Redesigning Agency Teams for a Productized Business Model
Gain a new perspective and straightforward guidance for redesigning your agency's team structure for a productized business model that results in faster, leaner, responsive ways of working.
Join Brian Kessman, Principal Consultant of Lodestar Agency Consulting, for an eye-opening talk about why the team model that most agencies use today is limiting their performance. Learn practical examples and next steps to evolve your own team model to achieve your agency's full potential.
KEY TAKEAWAYS
Why you should move away from “Project-Teams” to form “Creative-Product Teams”
How team structure can lift (or limit) your services, talent retention, and margins
How to uncover your agency’s “Value Architecture” to support optimal delivery and pricing models
How to create outcome-driven team roles for accountability and greater employee engagement
How to distribute authority for smarter, faster decision-making and action across your teams
WHO SHOULD ATTEND
CEOs, COOs, CFOs, other C-suite Executives, Presidents, Directors
Anyone invested in your agency’s performance, culture, and client relationships
Any agency shifting to a productized business model
ABOUT THE PRESENTER
Brian Kessman is the Founder and Principal Consultant of Lodestar Agency Consulting. Lodestar is a US-based consulting firm that partners with agency leadership teams to improve their firm's financial performance and organizational health. We do this through positioning strategy, productization, and operating model design, resulting in new business success, scalable revenue, and sustainable growth.
Brian developed Lodestar’s innovative Agency Wayfinder™ approach over 20+ years as a leader at brand strategy, interactive, product design/development, and full-service agencies across the US. Passionate about sharing what he’s constantly learning about the future of work for agencies, he’s a keynote speaker and workshop facilitator for major industry associations and conferences, including the 4As, AMIN Worldwide, TAAN Worldwide, Worldwide Partners, MAGNET Global, Mirren Live, the Bureau of Digital. He’s also a past Favorite Website Awards (the FWA) judge.