AI in Marketing Episode #4 : “Hyper contextualisation for ICP & IBP” & “Marketing with Meaning in the Age of AI”

​Join us for the 4th Monthly Instalment of "AI in Marketing in 2025" where we're joined by Marketers crossing the Rubicon into the world of AI driven Marketing!

This month we are joined by 2 incredible speakers w/ deep and differing topics:

Oren Greenberg
"Hyper-Contextualisation for ICP & IBP"
In an era where generic messaging no longer cuts through, hyper-contextualisation has become a strategic imperative. Join Oren as he explores how leading marketing teams could use AI to radically refine Ideal Customer Profiles (ICP) and optimise Intelligent Buying Processes (IBP). This session will focus on practical frameworks for leveraging real-time data, dynamic segmentation, and adaptive content to drive deeper engagement, higher conversion, and measurable growth.

David Pugh-Jones - CMO Corpora.AI
"Marketing with Meaning in the Age of AI"
AI isn’t the story — it’s the canvas. In this insightful session, David Pugh-Jones explores how marketers can harness AI to deepen strategy, storytelling, and creativity. Learn why curiosity, lived experience, and human instinct are the true differentiators in a world of sameness — and how AI can help us ask bolder, better questions.