Your top 5 GA4 marketing use cases in Amplitude
GA4 has long been the default choice for marketers’ analytics—but Amplitude’s recent feature releases now match or exceed its core marketing use cases. Swapping tools won’t help unless you know exactly how to replicate your top GA4 workflows in Amplitude.
In this webinar, Olivia Natasha and Gregor Spielmann walk through the five most common GA4 marketing analytics use cases and show you, step by step, how to implement each in Amplitude.
✅ What You’ll Learn
By the end of this 30-minute session, you’ll know how to reproduce in Amplitude each of these GA4 use cases:
Funnel Analysis – Configure multi-step funnels in Amplitude identical to your GA4 reports.
Cohort Reporting – Build and compare user cohorts based on acquisition date or behavior.
Campaign Attribution – Track UTM parameters and tie them to conversion events.
ROAS Overview – Measure and compare ROAS by channel and campaign
Path & Journey Analysis – Use Amplitude’s Pathfinder to visualize user flows beyond GA4’s limited paths.
🎯 Who This Is For
Marketers and growth teams currently on GA4 looking to migrate to Amplitude
Analytics leads who need precise, repeatable playbooks
Anyone responsible for funnels, cohorts, attribution, retention, or path analysis
👤 About the Speakers
Olivia Natasha
Growth Consultant & Marketing Analytics Lead, Adasight
Built GA4-style funnels and cohorts in Amplitude for enterprise clients
Designed end-to-end attribution workflows for high-volume marketing teams
Implemented retention and path analyses that drove a 15–30% lift in engagement
Gregor Spielmann
Cofounder & Head of Consulting, Adasight
Architected scalable analytics solutions for SaaS and e-commerce
Guides teams on data-driven decision-making and systems design
Spearheads Amplitude adoption strategies to accelerate marketing ROI
Live Q&A to answer your specific implementation questions.