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Sales Enablement for Product Marketers

 
 
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About Event

Product marketers often face challenges when it comes to sales enablement. They need to ensure that sales teams have the right information, tools, and resources to close deals effectively. However, they often struggle with creating and implementing effective sales enablement strategies. This Masterclass aims to provide product marketers with the knowledge and skills they need to improve their sales enablement efforts.

Learning Objective

By the end of this Masterclass, You will be able to create and implement effective sales enablement strategies that support their sales teams in closing deals.

Learning Outcomes

  • Understand the importance of sales enablement for product marketers

  • Learn how to identify the needs of sales teams and develop relevant content and resources

  • Develop a framework for organizing and delivering sales enablement programs

  • Understand the key metrics for measuring the success of sales enablement initiatives

  • Learn about best practices and success stories from other companies

Facilitator's Details

Omolara is a dynamic Product Marketing Manager with over 3 years of experience in the social commerce and fintech industry. With a proven track record of driving business growth, she has successfully launched several new products and features that have generated significant revenue.

In addition to her professional accomplishments, Omolara leads the African Product Marketing Pioneers (APMP), a thriving community of PMMs in Africa who are learning and growing together. 

Omolara is also the author of a Product Marketing Guide for Beginners, a comprehensive resource that helps individuals interested in a career in Product Marketing get started on the right foot. Her guide has received critical acclaim for its clear and concise writing, practical advice, and expert insights.