The Essentials of Strategy for Product Managers
## Session Overview
In this presentation, Yahia Hassan, Senior Product Manager, breaks down the complex world of product strategy into actionable frameworks that product managers can immediately apply to their work. Through case studies, attendees will learn how strategic thinking can transform products and organizations.
## Key Learning Outcomes
- Learn how to answer the four essential questions that form the foundation of any effective strategy
- Understand how product strategy fits within the larger organizational context using the Reforge Strategy Stack
- Learn how to translate high-level strategic objectives into actionable product roadmaps
## Why This Topic Matters
In today's product landscape, the difference between success and failure often lies not in execution but in strategic choices. Product managers must not only build great products but also make hard strategic decisions that increase their odds of success.
## Relevance to Audience
This talk is particularly valuable for:
- Product managers looking to strengthen their strategic thinking
- Product leaders working to align product strategy with company objectives
- Organizations navigating strategic pivots or expansion into new markets
- Teams struggling to translate strategy into actionable roadmaps
## Speaker Biography
Yahia Hassan is a seasoned product leader with over 8 years of experience driving innovation in marketplace, e-commerce, and data platforms. Currently serving as a Senior Product Manager at Hudl StatsBomb, he leads the development of AI-powered sports performance analysis tools that power the data platforms that serve hundreds of professional sports teams. Before Hudl, Yahia held product management roles at Dubizzle and WUZZUF, where he launched successful marketplace products and led digital transformation initiatives.
Yahia is also a former founder of a venture-backed advertising technology startup where he led product development from 0 to 1. His expertise spans agile development, user research, data analytics, and cross-functional team leadership. He holds an MA in International Business from the University of Florida.