Attribution Smackdown (Currently at Capacity — Apply Now to Get Approved via Referral or For Access to Post-Event Recording)
Myth vs. Reality - Uncovering the Truth Behind Multi-Touch Attribution
Think you know multi-touch attribution? Think again.
Join four of the most respected minds in SaaS growth and marketing for a high-impact, no-BS debate on the value, challenges, and future of multi-touch attribution (MTA). Whether you believe MTA is the holy grail of growth or just another buzzword, this panel will challenge your assumptions—and arm you with the insights you need to navigate attribution in a post-cookie, AI-driven world.
🎯 Why Attend?
This live session is capped at 150 attendees to ensure deep discussion and audience participation. It’s designed for SaaS founders, marketing leaders, and growth operators who are serious about making smarter investment decisions and optimizing their GTM strategies.
🔥 Meet the Panelists
👤 Aaron Cort – Operating Partner, Marketing & Growth at Craft Ventures
Aaron advises companies like Supabase, Replit, Vendr, Orum, OpenPhone, Instawork, and Horizon3. Before Craft, he was ClickUp’s first Head of Marketing, scaling it from $4M to $70M ARR—and later as VP of Ops, past $150M ARR.
👤 Bill Macaitis – Former CMO/CRO at Slack, CMO at Zendesk, SVP at Salesforce
Bill built the GTM engines behind three of the most iconic SaaS companies of all time—Slack ($28B exit), Zendesk ($1.7B IPO), and Salesforce (scaled revenue from $900M to $3B).
👤 Kyle Poyar – Co-Founder & Operating Partner at Tremont, ex-OpenView
Kyle has helped shape GTM strategies and SaaS benchmarks used by top-performing SaaS startups. His “Growth Unhinged” newsletter has 65,000+ readers and is required reading across the SaaS ecosystem.
👤 Ryan Koonce – Founder & CEO at Attribution and GrowthBench
Ryan built Attribution to solve the exact measurement pain points he encountered scaling companies like Dropbox, Calendly, DoorDash, and Tonal at Mammoth Growth. He’s an expert in data infrastructure and growth ops.
🧠 What You’ll Learn
This isn’t a webinar—it’s a Smackdown. Expect sharp opinions, real-world case studies, and practical frameworks on topics like:
Is MTA actually necessary—or just a costly crutch?
When attribution becomes a vanity metric (and how to fix it)
How to balance customization vs. complexity in attribution models
What the future holds as AI and first-party data redefine tracking
Breaking down silos across sales, marketing, and finance
Whether Marketing Mix Modeling is hype or help for SaaS
Tactical advice for founders scaling to $100M ARR
💥 Format Highlights
Hot Takes & Debates: Panelists go head-to-head on the toughest questions in attribution
Live Polling & Audience Q&A: Your voice shapes the discussion
Real Case Study Showdowns: Learn from attribution wins and fails
Myth-Busting Sessions: Walk away knowing what actually works