Prune to Flourish: CRM Hygiene Workshop

​Chicago is part of a series of 16 Clay events happening around the world on Feb 19 & 20. The goal is to celebrate community, and our team is preparing some tasteful, handmade gifts for every attendee.

​Step into the future of RevOps with Chicago’s first Clay Club event of 2025! This hands-on session will help you master CRM hygiene, AI-driven enrichment, and workflow automation to optimize your GTM strategy.

​What You’ll Gain

​🚀 Smarter CRM Management – Clean, enrich, and score data efficiently.
💡 AI for GTM – Leverage AI for outreach, segmentation, and insights.
⚙️ Workflow Optimization – Build dynamic tables and custom fields.
🤝 Community & Networking – Connect with top RevOps & GTM pros.

​Key Takeaways

• ​Refine your ICP using CRM + LinkedIn Sales Navigator.

• ​Score & enrich accounts with a data waterfall approach.

• ​Automate CRM enrichment with AI-driven insights.

• ​Unlock creative RevOps use cases to expand your toolkit.

​Schedule

​🕔 4:30–5:00 PM | Eats, Drinks & Networking
🕠 5:00–5:30 PM | Clay Table Deep Dive: CRM Hygiene & Scoring
🕕 5:30–6:00 PM | Open Discussion: Modern RevOps in Enterprise Sales
🕡 6:00–7:00 PM | Open Work & Table Building

​This isn’t just a workshop—it’s a chance to learn, connect, and explore AI-powered sales strategies for 2025 and beyond.

​Seats are limited—RSVP only if you’re attending!