AI Go-to-Market Salon
From Brief to Broadcast: How AI Brought Coca-Cola’s First Generative Commercial to Life
Join Siara Nazir as she takes you behind the scenes of Coca-Cola’s first-ever AI-generated commercial—a groundbreaking campaign that reimagined how global brands go to market. Discover how the team used generative video, voice, and music tools to transform a creative brief into a full-length commercial in just days, not weeks.
You’ll get a front-row look at the cross-functional strategy and execution, including how marketing, creative, and AI teams collaborated to hit aggressive timelines and cost targets. Siara will share side-by-side comparisons of AI-powered vs. traditional production, and unpack what this means for GTM leaders tasked with doing more, faster—with less.
About Siara
Siara Nazir is an award-winning global marketer and media leader who has pioneered artificial intelligence (AI)-based strategies and solutions for marketing programs and now heads up her own start-up, in addition to advising companies like Silverside AI.
Widely regarded as a luminary in the marketing industry, Siara is a sought-after speaker at various industry conferences and podcasts. Most recently, she was invited by The Wall Street Journal to speak at its inaugural Executive Forum on Artificial Intelligence. At the event, she showcased an in-house-developed AI conversion accelerator that quadrupled conversions and doubled brand engagement. This groundbreaking innovation was a first for Autodesk and the entire marketing industry.
Siara has earned numerous industry awards for her visionary approach to marketing. Most notably, she received the Equality Impact Award, recognizing women in tech who have broken barriers and revolutionized their industries..
Moderated by:
About Joe Khirallah
Green Bear’s founding partner, Joe is a sought-after moderator, facilitator, and keynote speaker. He’s created and executed engaging, educational, and inspirational panels, workshops, and speeches for Fortune 50s, consumer and B2B brands, member organizations, accelerators, and mission driven non- profits in the U.S. and Europe.