When UX rules don’t work: Designing for African realities

​​About this session

​This session will explore why many widely accepted UX principles fall short when applied in African contexts. I’ll share real examples of how infrastructure limitations, device constraints, cultural nuances, and digital literacy gaps impact user behaviour, and how we can design more effective, relevant, and human-centered products by embracing local realities instead of copying global rules.

​​Key takeaways

• ​A deeper understanding of why conventional UX rules often fail in African contexts.

• ​Practical strategies for designing products that align with the real needs, behaviors, and constraints of African users.

• ​Real-world examples and lessons from designing for fintech, edtech, health, and everyday platforms across Africa.

​​​About speaker

​Foluso Folorunso, a seasoned product designer with about four years of experience. She has had the opportunity to work on a wide range of impactful products across fintech, Edtech, Healthtech, and AI. 

​With a background in designing complex, user-centered platforms, she focus on solving real-world problems through practical and context-aware design. 

​Beyond my work in product design, She lead the "AI for Africans" initiative in AltSchool Africa, an effort to make emerging technologies more accessible and empowering for people across the continent.

​Get in touch

​
Book a free mentorship session with her here https://www.joinveet.com/mentor/foluso-folorunso

LinkedIn
https://www.linkedin.com/in/folusofolorunso/