Fear & Resistance to Change

​Ever Wondered Why It’s So Difficult to Influence Change?​
​
Is it because people
👉 Don't care enough? or
👉 They don't fully understand the situation? or
​
Is something deeper at play?
​
Despite what many people think, KNOWLEDGE or RESOURCES are NOT the main blockers to meaningful climate action.
​
Don't get me wrong, we need them both - but even when we have them people still don't act with urgency or scale relative to the crisis.
​
And why is it so difficult to get people to learn about and resource this agenda in the first place?

Resistance to climate action (like every other type of human behaviour change) mostly comes down to several powerful emotions, including:

​Fear. Guilt. Powerless. Shame

​
​Join us for part two of the BEYOND STRATEGY series, where we’ll explore these and other emotions that cause us to resist change - and identify some of the ways we can help people move through it.
​
Through this series, we will continue to share essential tools and techniques to help sustainability and impact professionals lead their work with greater influence and confidence.
​
Change is complex, but it doesn’t have to be so hard.