The Post-Hype Playbook: Turning Culture into Capital @ DF House
Inside the strategies powering audience connection, cultural relevance, and commercial growth. A special live event by Cultural Capital.
Cultural Capital is where brands, creativity, culture, and commerce collide.
We focus on the business of culture and the culture of business.
Across industries, brands are doing incredible work, shaping culture, staying ahead of the curve, and turning relevance into real value. Our mission is to spotlight these brands and decode how they do it.
We are building a community of brand marketers, innovators, strategists, founders, creatives, and anyone interested in how brands stay relevant in a rapidly accelerating world.
Join us for a fast-paced fireside chat and a dynamic panel session, both recorded live as podcast episodes. Together, we will explore how brands use culture and emerging technology to drive meaningful business results, not just hype.
🗓 Event Schedule:
📍Shoreditch, London
2:30 PM — Fireside Chat with Hannah Bowler
Hannah Bowler in conversation with Kea Kleihauer, Senior Manager, Global Culture and Experiential Marketing at Jägermeister, exploring how the brand stays culturally relevant.
Kea Kleihauer | Senior Manager, Global Culture and Experiential Marketing, Jägermeister
Kea is the global manager for culture and experiential marketing at Jägermeister, where her lifelong passion for adventure and creativity aligns with the brand's commitment to fostering creative communities. Through initiatives like SAVE THE NIGHT, she channels her marketing role toward meaningful social impact within cultural industries.
3:30 PM — Cultural Capital Panel
Moderated by Michael Litman, this panel brings together two of the most innovative and culturally relevant brands to share how they deliver growth through culture.
Bianca Spada | Global Social Strategy, Meta (Wearables)
Bianca leads global social strategy for Meta’s Wearables, including Ray-Ban AI Glasses. An award-winning digital strategist, she specialises in creator-led campaigns that blend branded content with audience-first storytelling. Bianca will share how brands stay culturally relevant through social platforms, creators, and innovative storytelling.
Kerry Elsdon | SVP, Global Digital Marketing and MarTech, Mastercard
Kerry drives digital transformation across Mastercard’s global marketing team, with a focus on strategy, innovation, and MarTech adoption. She also champions inclusion and mental health as the Accessibility ERG Lead for Europe. Kerry will explore how technology, creativity, and cultural understanding combine to build meaningful, scalable brand growth.
Philip O'Ferrall | CEO, Outernet
Philip leads Outernet, London’s cutting-edge immersive media venue and the UK’s No.1 visitor attraction. A pioneer in digital media, he has driven innovations from mobile video to ViacomCBS’s digital evolution. Philip will share how brands can create unforgettable cultural experiences by blending technology, creativity, and public space.
✨ Plus time for networking, drinks and connecting with fellow brand leaders and cultural innovators.
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Culture without capital is a gimmick. Capital without culture is invisible. The future belongs to the brands who connect the two.